Smart Investor Malaysia

Valuefy and BIMB Investment Launch BEST Invest


Spearheading the digital sustainable Shariah investment landscape with the unit trust investing app.

Valuefy Solutions, a digital investment technology provider enables Asia’s leading Shariah-ESG fund manager BIMB Investment Management Berhad to launch BEST Invest, an online unit trust investing mobile application (BEST Invest app), its first Robo-Intelligence Sustainable Shariah-ESG investing online platform. 

BEST Invest app provides Malaysia’s investors smarter, data-driven, end-to-end digital investing experience to achieve financial and investment goals.

“Malaysia is a nascent market with huge potential because retail investors do not have enough access to cost-efficient financial advice and investment tools,” said Sharad Singh, CEO of Valuefy Solutions (pic).

Added Sharad, the entry barriers to investing are relatively high, especially for those in the lower-income group like fresh graduates. 

The BEST Invest app by BIMB Investment helps Malaysians from all walks of life to start investing in Shariah-compliant unit trust funds, at a very low entry point, and in a very easy to use app. 

We’ve identified all the pain points for Malaysians to start investing and we applaud BIMB Investment to kickstart the Robo-Intelligence investing online platform that will revolutionise investments in unit trust funds. 

We expect COVID-19 to have a lasting behavioral impact that will accelerate the need for the digitalization of the financial advisor-client relationship,” he revealed.

Sharad continues, “We are excited to see the BEST Invest app has gone live. It introduces a new concept of investment in Malaysia and currently the first Robo-Intelligence Shariah-ESG investing online app platform in the world. The initial response has been great, and we intend to enhance the platform with more features as we move forward”.

Valuefy Solutions offers cutting-edge solutions in wealth management, banking, asset and fund management to leading financial institutions across the world. 

With a signature solution like Wealthfy, Valuefy is transforming the private banking and personal finance space by providing digital advisory technology, seamless integration and the ability to deliver complex advice more simply. 

Valuefy’s technology digitises the end-to-end user journey experience, from client onboarding and advisory to trade execution, reporting and customer engagement. 

The client onboarding is done with OCR and face recognition. This process helps to register a new client within 3-5 minutes without any paperwork or an in-person meeting. 

Valuefy brings years of experience in transformative tech solutions to the entire financial services industry, from the retail mass market segment to high net worth individuals.  

It enables smarter, data-driven decisions at every stage of the investment lifecycle by bringing the confluence of analytics, technology and user experience in a single layer.

“We are proud to partner with Valuefy Solutions which has enabled BIMB Investment to offer opportunities for Malaysians to improve their income and quality of life through investing,” said BIMB Investment’s CEO, Najmuddin Mohd Lutfi. 

We hope through the BEST Invest App, more Malaysian’s will inculcate the habit of investing and savings to have a better quality of life. Investing has always been perceived only for the affluent, the rich, requires large capital and has many layers of processes. 

Now, with BEST Invest app, using advanced technology like Robo-intelligence and big data technology, anyone can access to quality investments that only takes 10 minutes to complete and with a minimum investment amount of RM10."

BEST Invest helps investors to digitally construct an optimal unit trust funds investment portfolio driven by data, algorithms and analytics. The Investments are made based on investors’ financial goals and risk tolerance. 

The unit trust funds in BEST Invest app are shariah-ESG compliant with investments into Global Equities, Asia Pacific Equities, Malaysia Equities, Global Sukuk and Money Market. 

Minimum investment starts at Malaysia Ringgit 10 or about US$ 2.30 (varies as at the date of conversion rate) with zero sales charges. BIMB Investment is a UNPRI signatory and has been focusing on ESG investing since 2015.

To download the BEST Invest app, please visit Apple AppStore or GooglePlay Store or visit

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