(From left) Gigi Lee Ching Yee, Head of Group Business Banking & Customer Insight, Group Marketing, RHB Banking Group and Abdul Sani Abdul Murad, Group Chief Marketing Officer, Group Marketing, RHB Banking Group; with the Trailblazer in Customer Experience and Segmentation, Excellence in SME Banking award at the 10thAnnual Retail Banker International Asia Trailblazer Awards 2019 held in Singapore recently.

RHB Bank Berhad (“RHB”) recently bagged the top title “Excellence in SME Banking” in Asia for its efforts in customer experience, segmentation and innovative products and services targeted at SMEs, at the 10th Annual Retail Banker International Asia Trailblazer Awards 2019. The award which was held in Singapore also saw RHB being named runner-up for the “Digital Banking Initiative” Award.

The RBI Trailblazer award is one of the industry’s most prestigious, celebrating the best and most innovative institutions and projects; and highlighting noteworthy initiatives that have established a strong foothold in the Asia-Pacific region.

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