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NEXEA Invests RM2.5mil in Online Diamond Seller ZCOVA

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ZCOVA is a diamond jewellery store started with the mindset to revolutionise the diamond industry in July 2015 by founders Low Ziwei and Low Ziyin.

Since its launch, ZCOVA has added innovations like 360° diamond viewing videos, personalised virtual consultations, virtual try-on using augmented reality and even introduced a dual diamond certification to the Malaysian diamond market.

Their end goal of doing all these has always been to provide transparency and reliability, which will allow their customers to make an educated purchasing decision and have a positive buying experience.

“Since ZCOVA’s inception in 2015, we have helped more than 4,300 customers save over RM20 million in diamonds with our innovative business model and continuous consumer education,” said Low Ziwei, co-founder of ZCOVA.

“With ZCOVA’s strong values and principles (education, transparency, services, and customer experience), we have reached consumers nationwide, boosting the demand for ZCOVA’s jewellery.

“We made sure that every customer receives a personalised consultation from every touch point at ZCOVA be it online (social media) or offline at our Experience Centres to ensure customers receive a cohesive experience. It speaks with ZCOVA’s mission to make diamonds more accessible to everyone with an exceptional customer experience. We are now extending this experience to more locations, starting with Johor,” he added.

ZCOVA NEXEA Johor
The new ZCOVA Experience Centre in Johor Bahru.

Despite the recent pandemic, ZCOVA still successfully raised RM2.5 million from NEXEA’s angel investors. The confidence of the investors was evident thanks to ZCOVA’s 450% growth in revenue from the previous year.

“ZCOVA has a very strong business model and is very much proven in other countries,” said Ben Lim, managing partner of NEXEA.

Ben Lim NEXEA ZCOVA
Ben Lim, managing partner of NEXEA

“They have very strong competitive advantages and are the top performer in the Southeast Asian region. We expect to see ZCOVA become the clear winner in the online jewellery space, and to have a good shot at becoming one of the next unicorns in the region.” 

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