Together with leading health, wellness and tech brands, including Garmin Malaysia, Manulife Malaysia has helped the country’s citizens stay fit and active, with its first Virtual Run & Ride 2021. Held between 1 July and 7 September 2021 with run categories of 6 or 12 km, and ride categories of 40 or 60 km, the event received over 700 registrations.
COVID-19 has prompted healthier lifestyle habits across Asia. According to the “Manulife Asia Care Survey” that polled about 4,000 people across eight markets in Asia, including around 450 Malaysians, 98% of the Malaysia respondents said that they had taken action to help them manage COVID-19, with more than half (57%) of them saying this included doing more regular exercise.
“While the pandemic has challenged all of us, we are seeing Malaysians taking more control of their health and finances, through staying fit and seeking out financial advice,” said Group Chief Executive Officer of Manulife Malaysia, Vibha Coburn. “In keeping with our commitment to drive both better financial and health outcomes for our customers, our first virtual run and ride event in Malaysia bore fruit.”
“As a life insurance company, with an ambition to be the most digital, customer-centric company in our industry, we are here for our customers in Malaysia to support them on their health journeys and to help them become better financially prepared for the future,” added Coburn.
Joining the Manulife Malaysia Virtual Run & Ride 2021 was simple and easy via online registration. Participants chose to run and/or ride anywhere at any time, track their distance, and submit their completed race forms. Finishers were given a medal, a dri-FIT t-shirt, and goodies from health, wellness and tech brand partners, including Celebrity Fitness, Garmin Malaysia, Salonpas, Spoon Health and N8 Sports Nutrition.
During the race period, Garmin Malaysia organised a virtual full-body cardio session that was hosted on Manulife Malaysia’s Instagram LIVE page on 31 July 2021. There was also a Garmin Forerunner 45 watch won through the Manulife Run & Ride 2021’s AR filter social media contest.