AXA Affin General Insurance Berhad (AXA) achieved yet another commendable milestone, receiving the International General Insurer of the Year – Malaysia and New Insurance Product of the Year – Malaysia awards for the 5th consecutive year at the Asian Banking and Finance (ABF) Insurance Asia Awards 2020.
AXA is the first and only insurer in Malaysia to have attained this great achievement at the ABF Insurance Asia Awards. This further solidifies AXA’s market-leading reputation for its commitment to protect what matters to customers with innovative and customer-centric solutions.
The award presentation was held virtually on 5th August 2020 by the Asian Banking and Finance Magazine — a leading publication within Asia’s dynamic financial services industry. The prestigious award is dedicated to esteemed financial institutions in Asia. Award recipients are chosen after a rigorous selection process by a panel of judges consisting of industry experts.
In a digital interview session with Tim Charlton, Editor-in-Chief of Insurance Asia Awards, Emmanuel Nivet, CEO of AXA said, “We are truly humbled to receive this great recognition for the 5th consecutive year. This is a strong validation of our performance and the hard work of our people. Our sincere gratitude goes to all our stakeholders—this would not have been possible without the confidence and trust of our valued customers, partners, agents and employees.”
AXA’s winning recipe lies in its strong focus in delivering its Payer-to-Partner strategy, by moving beyond transactional relationships to build emotional connections with customers. Putting customers at the heart of its strategy, AXA has embarked on a transformation journey and reassessed its value chain by:
Investing in Big Data, AI and Robotic Process Automation to progressively anticipate and prepare for customers’ needs. 117 robots have been deployed across AXA to automate manual processes, improving average processing time by 95% and enabling its people to focus more on meaningful tasks to better serve customers.
Leveraging on technology to simplify customers’ critical touch points with us. AXA has deployed online sales portals ̶ AXA Travel and Motor Online that offer an effective “omnichannel” experience and provide new self-servicing features to improve turnaround time. The online channels have achieved tremendous double-digit growth that today AXA is ranked #1 in online travel sales.
Accelerating its workforce to deliver greater value to customers. One of AXA’s key initiatives is the AXAPRENEUR programme which was launched to accelerate employees’ capabilities and skills in preparation for Industry 4.0. Through this initiative, various cutting-edge projects have been implemented, amounting to a total innovation value of RM8.3 million.
Protecting what matters to customers by progressively addressing their needs with new product solutions that are simple, effortless, customised and affordable.
AXA SmartCare Xtra, which won the New Insurance Product of the Year – Malaysia, is designed to ensure affordability of medical insurance given the global medical inflation rate and close the medical insurance protection gap among working class. The plan is affordable, customisable and allows corporate employees to maintain and top-up from their employer medical insurance to fit their medical needs and budget. This unique benefit protects them against rising medical costs and allows them to enjoy continued peace of mind and stability despite a change in career.