AXA AFFIN Life Insurance further strengthens its positioning in Malaysia with the new global tagline.

The new tagline “Know You Can” symbolises AXA’s new promise to its customers, that of being the encouraging partner who helps them feel more confident to achieve their goals and go further. This new promise plays an integral role in the deployment of AXA’s strategic ambition to transition from payer to partner to its customers.

“Malaysia does not fare well when it comes to fitness and health with recent national health studies revealing worrying overall statistics in terms of obesity, hypertension, diabetes and cholesterol . That is why we want to be a material health & protection insurer because that’s the big gap in the market today. Whenever we launch something new, we keep the customers’ health and wellness in mind by incorporating a unique health ecosystem into our product or campaign offerings for our customers. “Know You Can” perfectly symbolises our continuous ambition to be the partner capable of empowering our customers to believe that a better life is within their reach” said Rohit Nambiar, CEO of AXA AFFIN Life Insurance at the launch event.

AXA AFFIN is proud to be the first insurer to offer a comprehensive health transformation programme namely Step It Up+ which comes with two campaigns namely « Fitter Me » and « Better Me ». “Fitter Me” motivates customers to meet their desired fitness goal by increasing their step count and get rewarded with cashback up to 24% on their first year annual premium.* “Better Me” is a structured programme extended to those with the four most common health risks in Malaysia – overweight, high cholesterol, borderline high blood pressure and high blood sugar to improve their health with a dedicated online health coach and get rewarded with cashback incentives up to RM600 once they achieve certain health milestones.

In addition, AXA eMedic : the first-in-the-market online medical card which was initially launched for millenials (aged 16 – 39) was extended to children as young as 15 days and also expatriates shortly after 2 months it was introduced in the market. Following the overwhelming customer feedback, AXA eMedic is now available for those aged between 40 – 49 years. With this extension, more Malaysians can now be better prepared against rising cost of medical fees with affordable and easily accessible medical plan.

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AXA AFFIN Life Insurance Berhad

Incorporated in February 2006, AXA AFFIN Life Insurance Berhad (AXA AFFIN Life) is a joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide financial protection leader, which is headquartered in Paris. Leveraging on the AXA Group’s strength as a financial protection expert and AFFIN Holdings’ local knowledge and diversified network, AXA AFFIN Life is focused on helping individuals manage risk and achieve their financial goals. AXA AFFIN Life will strive to build close and lasting relationship with its customers, offering them care, support and advice with the highest standard of professional ethics. As of October 2017, AFFIN Bank is now the Bank Holding Company for AXA AFFIN Life.

About AXA Group

The AXA Group is a worldwide leader in insurance and asset management, with 166,000 employees serving 107 million clients in 64 countries. In 2016, IFRS revenues amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.