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ASUS Announces All-New Zenfone 8 Series

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ASUS Malaysia today announced the all-new Zenfone 8 series, the most powerful generation to date within the innovative Zenfone smartphone family. The super-compact 5.9-inch Zenfone 8 and the photography-focused 6.67-inch Zenfone 8 Flip are designed to meet the needs of every type of user.

Flagship performance

The Zenfone 8 and Zenfone 8 Flip use the latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, built using a 5-nanometer process technology. This processor offers up to 25% faster CPU performance and up to 35% faster graphics rendering compared to the previous generation. Outstanding battery life for non-stop lifestyles is ensured by high-capacity batteries — 4,000 mAh in Zenfone 8 and 5,000 mAh in Zenfone 8 Flip.

asus zenphone 8

Advanced battery-care systems maximise battery lifespan, and the new System Mode in the ZenUI 8 operating system has a variety of automatic power-management modes that users can easily switch between depending on their needs, ranging from maximum performance to maximum battery life. Advanced manual configuration of power-saving parameters are also available.

Experience visual perfection

Both Zenfone 8 and Zenfone 8 Flip are equipped with bright, ultra-responsive Samsung AMOLED displays. Tuned in collaboration with industry-leading visual processing company Pixelworks®, the superb visual experience is enhanced with Delta-E <1 color accuracy and DC Dimming technology2. The displays are also HDR10+ certified to bring out the details in even the darkest scenes. In-display fingerprint sensors make unlocking the phones simple and intuitive.

Pro-grade photography

Photographers of any level are amply catered for by the advanced professional-grade camera systems in the Zenfone 8 series, which feature all-Sony sensors.

The rear dual-camera system on Zenfone 8 captures every precious moment with superb-quality photos under any conditions. The 64 MP Sony IMX686 main camera delivers unprecedented resolution, dual-pixel autofocus, optical image stabilization and a high level of light sensitivity, for perfect photos day and night. The ultra-wide 12 MP Sony IMX363 camera allows even more freedom for composition and it can also take incredible macro shots with close-up details. At the front, a 12 MP Sony IMX663 punch-hole camera with dual-pixel autofocus delivers crystal-clear selfie shots and videos.

asus zenfone 8

Zenfone 8 Flip features the groundbreaking Flip Camera, a motorised flip-up module with an evolved triple-camera system that offers the same high-resolution photo and video capabilities whether the module is front-facing or rear-facing. The main camera is a Sony IMX686 64 MP high-resolution wide-angle camera with dual-pixel phase-detection autofocus for maintaining an ultra-sharp focus on subjects, plus Quad Bayer technology and enhanced light sensitivity for stunning photos — day or night.

Irresistible design

Zenfone 8 redefines portable design to deliver the ultimate performance, with none of the weight or bulk. It’s designed to be easy to use and easy to carry, everywhere, as well as built to impress with its irresistible looks and premium feel.

A key design goal was to make it exceptionally easy to use, even with just one hand. The all-new One-handed Mode gives users full and comfortable control using just their thumb. The 3D-curved back perfectly fits the palm, and the brand-new frosted glass coating gives Zenfone 8 a clean and sleek look, all while making it even easier to grip.

asus zenphone 8

Meanwhile, the Zenfone 8 Flip has been redesigned to allow a better grip while still packing a large battery. The 3D curved back has been carefully reshaped for optimum grip.

ZenUI 8

The new ZenUI 8 combines smoothness with speed, and it’s simple and easy to use. One-handed operation in One-handed Mode is just a gesture away for easier control, and Dark Mode automatically adjusts apps to a dark color scheme, helping users to stay focused, reduce eye strain and improve visibility.

System Mode offers several different modes that allows users to either prioritise performance or extend battery life. Smart Key allows instant access to favorite actions. AudioWizard allows users to instantly tailor their audio experience to whatever they’re listening to, via Dynamic, Music, Cinema and Game presets to enhance any kind of sound environment. We’ve also enhanced the stock Android design with mindful improvements, to make it fit any user’s needs perfectly.

Pricing

Both the Zenfone 8 and Zenfone 8 Flip are now. available at ASUS digital stores and authorised retailers. The Zenfone 8 is priced at RM2,699 for the 128GB version, and RM3,299 for the 256GB version, exclusively on Shopee!

Click here for full specifications of the Zenfone 8.

The Zenfone 8 Flip is priced at RM2,999 for the 256GB version.

Click here for full specifications of the Zenfone 8 Flip.

Buyers can also get an instant RM200 rebate when trading in their old Zenfone (ASUS authorised retailers only, not applicable for online purchases).

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