SMEs And Start-ups In Synergy

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This article concludes a series exploring co-working spaces in Malaysia. Stay tuned to Smart Investor for more in-depth coverage of industry issues, perspectives and personalities!

Venturing into collaborative spaces in March 2017 with its first 15,000-sq ft location in Glo Damansara Shopping Mall in Taman Tun Dr Ismail, WORQ is positioned as a hyper-localised community geared towards enhancing the productivity of entrepreneurs, freelancers and enterprises.

Following on the success of its Glo Damansara location, which saw full occupancy within two months with more than 70 teams housed, the company will be launching its second location, comprising 22,000 sq ft in UOA Business Park near Subang Jaya on 5 October this year.

“WORQ prides itself as the best community work space. This means customers who join us get to leverage on a like-minded, helpful, and closeknit community to supercharge their work and productivity,” says WORQ CEO and Co-founder Stephanie Ping.

20181115 Room to Grow 3b

Ping is bullish on growth prospects in Malaysia,
given the country’s primarily suburban population.

“Furthermore, WORQ is hyper-localised. This means that the help and information you can get from joining WORQ is not something you can Google, but rather something local, that is your daily support system. In many ways this is priceless, almost like an extended family, and this is something you can’t get by just going online or being in an office space.”

She likens WORQ to other start-ups such as Uber, which drive demand for products and services heretofore unseen. In Uber’s case, this was ridehailing; in WORQ’s case, it would be the support ecosystem surrounding their core business of collaborative spaces.

“WORQ is not just a co-working space or a real estate company. WORQ’s true goal is to create products that never were; that is, to disrupt  traditional industries. It has been expensive and inconvenient for customers to use real estate products. For thousands of dollars in rent, or millions of dollars in real estate purchases, consumers were not even getting basic things like flooring or lighting,” she says.

“In comes WORQ, where not only do we provide everything you need except your laptop, we also provide clients with the soft element of a  hyperlocalised community. We take our customers’ success into account. However, WORQ will not just stop there. This is just the first step in our quest.”

Ping is bullish on growth prospects in Malaysia, given the country’s primarily suburban population and WORQ’s focus on the mass market, as opposed to corporate players based in metropolitan zones. Moving forward, she shares that the operator has structured its business model with an eye to expansion in other states as well as overseas.

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