rAWr Awards Honours the Best in Business Events Industry


Malaysia has recently launched the call for nominations for the rAWr Awards 2017 from the business events and MICE industry practitioners at the Hilton Kuala Lumpur.

The prestigious awards programme recognises talents who demonstrate excellence and extraordinary leadership in the business events industry, and is a joint initiative between Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS).\

rAWr (Recognising Award Winning Results) Awards are open to all business event products and suppliers, registered as members of either MyCEB and/or MACEOS as well as event owners such as national associations or corporations that may not be members of either organisation. Applicants must be Malaysian registered companies operating in the country and shall apply for events and/or business activities that took place between 1 January 2015 to 31 December 2016.

Held biennially, this year’s rAWr Awards Night is scheduled to take place on November 9. Submission for the award is open from July 3 until September 4, 2017.

“Winning the rAWr Award seals one’s reputation as an event professional, instilling a sense of awe and respect for your company and individuals who are game-changers, challenging boundaries and continuously adding value to clients and the industry,” said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

“Business events in Malaysia form a segment with an exponential potential growth for the tourism industry. We are on track with the government’s aspiration under the National Key Economic Areas (NKEA) to position Malaysia as a preferred Business Events (BE) or Meeting, Incentives, Conventions & Exhibitions (MICE) destination in the region to complement the target of Ministry of Tourism and Culture of achieving 36 million tourist arrivals by 2020,” added Datuk Zulkefli.

For the past five years, MyCEB together with its strategic partners have secured 654 international business events comprising of international conferences, corporate meetings, incentive travels and trade exhibition events which will essentially add an estimated RM4.1 billion into Malaysia’s reserves.

“By collaborating with MyCEB, we are able to create a larger platform and pool of opportunities for the business events industry. This enhances every party within the exhibitions and events value chain to be associated with rAWr or “ROAR” and become part of the growing voice and recognitions amongst the private and public sector,” said Dato’ Vincent Lim, President of MACEOS.

In line with rAWr’s strong focus of growth, knowledge sharing and credibility within the business events industry, MyCEB and MACEOS encourage participants to submit nominations for all five key categories covering Venues and Events; Conventions; Exhibitions; Incentive Travel and Special Award, spanning a total of 32 awards.


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