Raising the Bar for Financial Professionals


The Annual Signature Financial Planning Symposium 2018 is organised by Financial Planning Association of Malaysia (FPAM) with the purpose of discussing relevant and important topics in the profession, including Islamic financial planning and new technological developments in the financial industry.

Boasting an impressive line-up of speakers, the event kicked off with an opening address by Ismitz Mattew de Alwis, President of FPAM whereby he brought to the audience’s attention the growing importance and awareness of financial planning in Malaysia today, as evident in their 2015 FPSB-FPAM Survey which ranked establishing financial goals and long-term plans as their top five financial needs.

FPAM is the sole certifying body for the prestigious and highly sought Certified Financial Planning (CFP) certification which is recognised in 26 countries as a global mark of excellence in financial planning. It is also the strategic partner with IBFIM for the local premier Islamic Financial Planner certification, the first holistic Islamic Financial Planning Certification in Malaysia.

These twin certification programmes together play an important role in contributing to the skills building and competency acquisition required for the Malaysian financial planning profession.

“Taking up the CFP programme will help strengthen one’s skills in need-based selling, undoubtedly a proven way to have lifetime clients and income sustainability,” de Alwis said, adding that on a broader note, CFP professionals will be better prepared for cross-border planning with a professional qualification that meets global standards.

Meanwhile, in his keynote address, Encik Kamarudin Hashim, Executive Director, Market & Corporate Supervision Business Group, Securities Commission Malaysia, highlighted the need for good corporate governance, and pointed out that given the important role of financial planners in providing professional advice for investors, the strong culture of professionalism is essential to the industry’s long-term growth.

To this end, said Encik Kamarudin, the Malaysian Financial Planner of the Year Awards (MFPYA) is regarded as an important platform to recognise local financial planners who showcase high levels of competency and professionalism in producing good quality financial planning.

This year, the fourth edition of the prestigious Award honours the top 3 Licensed Financial Planners who compete with written financial plans presented and implemented for their clients. Gunaseelan Kannan was named the winner of this year’s competition; this was followed by Kelly Wong as first runner-up and V. Thanga Velu as second runner-up.

In addition to the Malaysian Financial Planner of the Year Awards was the launch of SmartFinance.my. A CMDF-funded initiative, SmartFinance.my is the first device-friendly website where the public can gain access to real Licensed Financial Planners through independent, bite-sized financial lessons from reliable sources such as Agensi Kaunseling & Pengurusan Kredit (AKPK), Securities Industry Dispute Resolution Centre (SIDREC), Private Pension Administrator (PPA) and Inland Revenue Department (IRD).

Easily accessible to all Malaysians nationwide, the website is fitted with financial tools to help the public estimate their financial standing and needs so that they are aware of their personal financial situation. In addition, they can also earn reward points for every lesson learned, tools used, and connections established with Licensed Financial Planners, with these points redeemable for discounted fees for when the services of a Licensed Financial Planner is engaged.


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