Overseas Assurance Corporation Rebrands to Great Eastern General Insurance


Overseas Assurance Corporation (Malaysia) Berhad (OACM), has been rebranded Great Eastern General Insurance (Malaysia) Berhad (GEGM).

With the rebranding, GEGM is poised to further grow and strengthen its customer propositions, leveraging Great Eastern’s long standing legacy and heritage in Malaysia.

Ng Kok Kheng, CEO of Great Eastern General Insurance (GEGM) delivering his speech at the GEGM Rebranding Launch.

During the rebranding launch at Menara Great Eastern in Kuala Lumpur, GEGM Chief Executive Officer, Ng Kok Kheng said, “We remain committed to putting our customers first and will continue to focus on developing innovative products and services to cater to our customers’ evolving needs.

“Great Eastern is a brand customers know and trust. With the rebranding, there will be greater brand unity across our business lines which will enable us to fully leverage the strengths of our brand to better serve our individual and corporate customers.

“We remain committed to delivering good value and empowering our customers to make informed decisions regarding insurance solutions and will continue to provide innovative products and services. We will be boosting our digitalisation capabilities to make it more convenient and easier for customers to do business with us and vice versa.”

From left: Dato Koh Yaw Hui (Great Eastern Life Assurance, CEO); Jimmy Tong (Managing Director, General and Group Insurance); Ng Kok Kheng (Great Eastern General Insurance, CEO); and Khor Hock Seng (Group CEO), with the Board of Directors officiating the launch.

The launch was graced by Great Eastern Holdings Group CEO Khor Hock Seng and senior management in the presence of over 500 employees and agents who came together to mark the milestone.

In conjunction with the rebranding, GEGM launched Great Shield Active, a Personal Accident plan which provides double and triple indemnity on public conveyance or at public sport events for accidental death and total permanent disablement with a maximum sum insured of RM1.38 million.

Added Ng, “Great Eastern believes in helping our customers live healthier and better. Events such as our Great Eastern Live Great Run and Great Eastern Viper Challenge annually attracts thousands of participants. Those who lead an active lifestyle will benefit from Great Shield Active. The plan is highly affordable and can be purchased with no underwriting required for sum insured up to RM880,000.

GEGM customers can also now enjoy Great Eastern’s Live Great Programme, an industry-first loyalty programme which offers health and wellness privileges from more than 1000 merchant partner outlets across the region.”

To welcome GEGM customers on board the programme, special treats comprising Brand’s and Brooks products with free gift with purchase, O’Briens food and beverage as well as Lipid Profile and Body Composition Analysis were offered.


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