Marriott International hotels in Malaysia joined its sister properties around the world to celebrate a week-long of Global Customer Appreciation Week (GCAW), an annual activity by Marriott International to reinforce relationships with existing customers as well as establishing new connections.
The event took place between November 6 and 10, 2017 and this year’s GCAW saw each day lined with various creative activities to keep Marriott’s culture in perspective throughout the week.
“Our customers are the reason for our success and their loyalty has made Marriott International what it is today – the largest hotel company in the world,” said Sho Hwee, Area Director of Sales & Distribution – Singapore, Malaysia and The Maldives, Marriott International.
“The Global Customer Appreciation Week (GCAW) is an opportunity to show our customers how much we value their business in an interactive and engaging way,” added Sho.
Every day of the week had a special theme to align the hotels’ collective efforts. This was kicked off with a welcome video followed by sales calls to celebrate relationships with their customers, including an Executive Call Day where executives from all levels of leadership partners with the sales team to engage in thanking customers for their business.
Highlight of the week was the actual Global Customer Appreciation Day where customers and media embarked on a Hop-On-Hop-Off Journey with Marriott International, aim to view Kuala Lumpur city through a different lens and to learn the uniqueness of each hotel in its destination.
With approximately 40 passengers on board, the branded Marriott Hop-On-Hop-Off double-decker chariot went on an exploratory trail covering the portfolio of Marriott International hotels in the city.
The journey started at the strategically located meeting point of Aloft Kuala Lumpur Sentral, followed by a hosted lunch arranged at the newly opened Sheraton Petaling Jaya, before concluding with a signature St. Regis ritual – an Afternoon Tea at The St. Regis Kuala Lumpur.
Along the journey, the Marriott double-decker chariot journeyed around the city, highlighting other Marriott International hotels such as the Element Kuala Lumpur, The Westin Kuala Lumpur, Sheraton Imperial Kuala Lumpur, Renaissance Kuala Lumpur, Le Méridien Kuala Lumpur and W Kuala Lumpur (opening in Q2, 2018).
Customers and media members experienced the city from a vantage point while being entertained with live performances by Kita:Orang, a music band discovered during the 2016 Project Aloft Star.
Wrapping up the week, the last day was dedicated to “Spirit to Serve” their Customers and Communities Day, where some of the hotels came together to sponsor meals at the Kechara Soup Kitchen on a monthly basis, providing food for the urban poor and homeless.
“While we dedicate the week to celebrate the relationship with our customers, we are also reminded of the less privileged within the community that we live in,” commented Sho. “We are very pleased to be making such a positive impact through our strength as a big family for the continuous success of Marriott International,” she concludes.
The eventful week marked the conclusion of #GCAW2017 with a resounding success and the hotel group aims to continuously make greater connections with its customer and communities. #Marriottsaysthx.
In addition to the portfolio of hotels, customers also learnt more about the benefits of the loyalty programs, Marriott Rewards® and Starwood Preferred Guest (SPG®) during GCAW.
Customers can easily sign up for a membership or link their accounts to start enjoying the benefits from both programs when they book an event or a stay at any of Marriott International’s participating hotels.
The group is currently offering the Celebrate More promotion whereby, any customer who reserves a meeting or event at participating Marriott Rewards hotels or SPG hotels in Asia Pacific by 31 December 2017 for arrival by 31 December 2018 will receive;
- 5% off master-billed rooms
- Double Rewards points on eligible revenue
- One complimentary one-hour welcome reception
- Signing bonus of 1,000 Rewards points for every event booked