SLEEP HEALTH SPECIALIST GREW ITS MALAYSIAN MEDICAL MATTRESS SOLUTIONS & EYES REGIONAL MARKETS
Sleep health specialist, Am Life International Sdn Bhd (Malaysia) is awarded the prestigious World Sleep Distinguished Award in Prague, Czech Republic recently — making Malaysia the only Asian country to receive the Award.
Hosted by the Czech Republic Society for Sleep Research & Sleep Medicine, the joint congress of World Association of Sleep Medicine (WASM) and World Sleep Federation presented the coveted Award to only 5 countries – Brazil, Italy, Mexico, Portugal and Malaysia (Am Life).
Am Life Malaysia was recognized for the company’s consistent efforts in sleep education and awareness initiatives. Founder Mr Lew Mun Yee consistently gives talks around the region on insomnia and sleeping problems which are on the rise in Asia Pacific and globally.
Media reports in 2012 indicated 33.8% of the general Malaysian population suffer insomnia symptoms and 12.2% had chronic insomnia. Sleep problems constitute a global epidemic that affects 45% of the world’s population.
Consider these stark facts! 71,000 people suffer injuries annually due to sleep-related accidents, 1,550 people die because of sleep-related accidents and 46% of individuals with frequent sleep disturbances report missing work or events, or making errors at work. Mr Lew said the current “sleep crisis” brings forth a sound “sleep economy”. In the market, there are plenty of products relating to “sleep better”; including mattresses, pillows, quilt, drugs, massage etc. In fact, the revenue of sleep technology industry in 2013 has reached 11.3 billion US dollars, rising to 35.2 billion US dollars in 2015, and is predicted to reach 76.7 billion US dollars in 2019.
There are close to 100 sleep disorders, but most are modifiable and manageable with the help of sleep specialists. In view of only 1/3 of sufferers seek professional help, Am Life aims to conduct more sleep-health education and solutions utilising an electric potential therapy, which has been scientifically-researched and proven in Japan decades ago.
In 2012 when there was a surge in healthcare demands for insomnia and sub-optimal health problems globally, Mr Lew envisioned a ‘bedding healthcare system’ which could address proper healthcare and recuperative therapy for customers when they are sleeping or resting. The bedding equipment would essentially be an electric potential carbon fibre thermotherapy mattress complemented by ‘high performance health pillow’ and ‘Hokutolite blanket’.
Todate, Am Life has sold close to 10,500 these electric potential medical device in Malaysia in 2016. The turnover for Am Life last year was RM120 million. The potential consumers reached has increased from 30 million to 300 million (covering Malaysia, Brunei, Singapore, Hong Kong, Indonesia and Taiwan). Am Life will open Indonesia markets by end 2017 with Thailand underway in 2018.
Research shows that we spend up to 1/3 of our lives sleeping. Sleep is a basic human need and is crucial to our overall health and well-being. Insomnia is already a common sleep disorder in modern societies, triggered by hectic and stressed lifestyles and the proliferation of electronic products, leading to sleep deprivation. Poor quality sleep or sleep deprivation could lead to significant health problems.
Am Life’s healthcare beddings are au-naturale which aims to “create health from sleep” via no-medication, no-injection, non-invasive natural therapy. It prompts the body’s natural healing process, providing the most fundamental therapy for modern-day people through the “sleep healthcare” approach by tackling the root causes in our daily living habits.
“Many people buy many types of health care products or health care equipment to stay healthy. The biggest challenge is always to have the discipline to eat those products or to use them. However, sleeping is unavoidable, hence the product is an innovative way to combine technology and daily rest pattern which given us a new way to regain health through sleep,” explained Mr Lew.
Essentially, this naturopathy therapy is aimed to promote holistic health. Am Life’s electric potential treatment mattress is 100% imported from Japan. As early as 1928, Japan had invented the electric potential therapy and after 40 years of clinical study, Japanese Ministry of Health has recognized electric potential therapy as medical equipment in 1968.
Today, Am Life’s electric potential thermotherapy mattress has been certified by Japan’s medical certification bodies (also its Ministry of Health). In 2017, it has been certified by the Malaysia and Taiwan Government as medical equipment and is also touted as Malaysia’s largest electrotherapy centre by the Malaysia Book of Records. It has also cleared several stringent screenings including ISO 9001:2008 certification International Quality Management.
The Japanese Ministry of Health recognised it as a medical device that can improve the following 8 symptoms: Headache, Severe insomnia, Shoulder / neck pain, Constipation, Indigestion, Cold hands & feet, Nerve / muscle pain, Chronic fatigue.
The functions revolve around electric potential & carbon fibre thermotherapy. The electric potential therapy device enhances permeability of membrane and restores growth, and neutralizes acidic blood to mild alkaline.
“People are beginning to take sleep quality very seriously. The relation of one’s health is strongly linked to good sleep has been established firmly in people’s mind. The market will continue to grow with good momentum and the “quality sleep market” industry will be a major trend in the future,” said Mr Lew.
For more information, please visit www.amlife.my