LIAM Launches Health Awareness & Blood Donation Campaign


The Life Insurance Association of Malaysia (LIAM), its 16 member companies and the National Association of Malaysian Life Insurance and Family Takaful Advisers (NAMLIFA) in collaboration with Pusat Darah Negara, are organising a Health Awareness and Nationwide Blood Donation Campaign scheduled from 1 to 31 October 2018.

LIAM is also collaborating with Majlis Amanah Rakyat (MARA), Institut Jantung Negara (IJN), Lembaga Penduduk Dan Pembangunan Keluarga Negara (LPPKN), Asia Assistance Network (M) Sdn Bhd, KPJ Healthcare Berhad, Cancer Research Malaysia and Peak Fitness Sdn Bhd to organise a five-day Health Awareness & Blood Donation event at the Concourse Area of Medan MARA, Jalan Raja Laut, Kuala Lumpur from 1 to 5 October 2018.

A launching ceremony of the above campaign is scheduled as follows:

Date of Launch: 4 October 2018, Thursday
Time: 2.30pm to 4.30pm
Venue: Concourse Area Medan MARA, Jalan Raja Laut, Kuala Lumpur

Launching Ceremony Programme:
2.00pm to 2.30pm – Arrival of guests & partners
2.35pm – Speech by Chairman of Industry Promotion Committee of LIAM, Ramzi Toubassy
2.50pm – Launching Ceremony
3.00pm – Booth walkabout
3.30pm – Light Refreshments

Formed in 1974, LIAM is a trade association registered under the Societies Act 1966. It has a total of 16 members, of which 14 are life insurance companies and two are life reinsurance companies.

LIAM’s objectives are to promote a progressive life insurance industry; to enhance public understanding and appreciation for life insurance; to upgrade the image and professionalism of the life insurance industry and to support the regulatory authorities in developing a strong industry.


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