Etiqa Appoints New Chief Strategy Officer


Etiqa recently announced the appointment of Chris Eng Poh Yoon as the new Chief Strategy Officer, effective 1 August 2017.

Chris reports directly to the Chief Executive Officer of Maybank Ageas Holding Berhad, Kamaludin Ahmad, and is responsible for the development and execution of strategic initiatives to support Etiqa’s long-term growth.

“Over the past couple of years Etiqa has been laying out a core strategy and executing against that strategy that has led to growth of the core business. That said, the rate of change in the market is accelerating. To grow our leadership position, we are dedicating significant resources and forming a core group of highly experienced individuals to explore new areas of opportunity.”

“Chris’s extensive experience in managing and monitoring all research activities within Etiqa and knowledge of our industry makes him the right person to head up this team, which will be focused on exploring new avenues for innovation, and differentiation,” Kamaludin commented.

“We are delighted to have such an ambitious and strategically minded person joining our leadership team and we know he will bring a fresh perspective to the boardroom, which is exactly what a growing business needs.”

Chris headed the Research/Products and Alternative Investments portfolio in Etiqa. He led the Equities and Fixed Income Research team which specializes in analyzing broad macro-economic trends which influence the investment market. He also managed the Products & Alternative Investments’ team which supports existing investment-linked products in Etiqa, and sources for Alternative Investment opportunities for insurance funds.

Chris had more than 20 years of experience in the financial services and consulting industry. He joined Etiqa from OSK Investment Bank, where he served as Senior Analyst. Prior to that, he had previously worked as a sell-side research analyst, an engineer and a management consultant around the region.

He earned a Bachelor of Engineering, Electronic and Electrical from University of Leeds. He is a Chevening Scholar with a Master of Philosophy in Engineering from University of Cambridge, and had won numerous awards for equity research.


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