Cycle & Carriage Fascinates Customers with the Newest Masterpiece of Intelligence


Cycle & Carriage Bintang Berhad (Cycle & Carriage Bintang) recently launched the all new Mercedes-Benz E-Class Coupé, receiving an overwhelming response from its fans. The leading dealer for Mercedes-Benz vehicles in Malaysia treated customers and enthusiasts to an exclusive showcase, discovering the newest Masterpiece of Intelligence at The Club, Saujana Resort, Shah Alam.

“We are thrilled to bring the head-turning Mercedes-Benz E-Coupé exclusively to our customers. Cycle & Carriage is synonymous with the Mercedes-Benz brand. We have been a leading dealer partner for the brand for 66 years, and are deeply committed to deliver unparalleled first class customer experience,” said Cycle & Carriage Bintang CEO Wilfrid Foo.

“This is achieved by keeping our customers close and being attentive to their changing needs. Growing in tandem with the positive demand for Mercedes-Benz vehicles in Malaysia, Cycle & Carriage Bintang is actively investing and expanding its network and facilities to continue raising the bar in after sales care,” Foo continued.

With an extensive network of 12 facilities across the country which includes 10 services centres, Cycle & Carriage Bintang has easily become the largest dealer for Mercedes-Benz vehicles and the leading player in the Mercedes-Benz aftersales market within Malaysia.

These range from minor to major tangible enhancements, including the incorporation of the new Mercedes-Benz Corporate Identity (CI) at all Autohauses, as well as enhanced service offerings such as the Mobile Retail feature that allows aftersales personnel increased face time with customers by moving Cycle & Carriage Bintang’s aftersales processes to a digital platform.

“In 2016, Cycle & Carriage Bintang was awarded all top three spots in the Mercedes-Benz Malaysia Service Excellence Award for our strong aftersales standards. And more recently, we received the top four highest Mercedes-Benz Malaysia Customer Satisfaction Index (CSI) ratings for after sales in the first half of 2017. These are clear indicators that we are moving in the right direction, and these achievements will continue to motivate us to do even better,” added Foo.

Guests at the exclusive launch of the Mercedes-Benz E-Class Coupé were treated which included a detailed presentation highlighting the vehicle’s superior design and performance, entertainment and fine cuisine. Guests had the opportunity to get up close and personal with the Mercedes-Benz E200 Coupé AMG Line and E300 Coupé 1st Edition which were on display.

Cycle & Carriage Bintang’s nationwide launch of the Mercedes-Benz E-Class Coupé includes Penang, Ipoh, Kuala Lumpur and Johor Bahru.


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