Claude Bernard, the traditional Swiss watch-maker established in 1973 at Les Genevez, Switzerland, that employs high quality Swiss watchmaking practices, has partnered with local leather handcraft maker, Artchala, to celebrate local artisans.
The watchmakers of Claude Bernard believe in scrutinizing every detail such as the fine movements and cases of the watches that they hand-assemble. Just like the craft of watch making, the craft for leather making is very precise and requires years of training and refinement.
The Claude Bernard Artisan programme is now into its second year and aims to support local artisans and the traditional craft sector in Malaysia. This partnership with Artchala underscores the brand’s mission to provide watch connoisseurs with extraordinary quality in the make of their watches at an affordable price range.
Claude Bernard is proud to showcase Artchala as the brand has infused the same high standards in its craft of leather making, just like Claude Bernard has for its craft for hand assembled watches. Making a leather product requires more time than meets the eye. It involves the initial sketch to creating a sample to fine tune any details before the final product is made.
On top of that, Artchala personally hand picks her materials and tools to ensure that it allows her to showcase her product’s finishing to its best abilities. This is very much the same process that the watchmakers employs in making its hand assembled timepieces where the owner of the company personally spends time to look through every sketch and detail of the watch.
Despite being a young start up, Artchala has defied the odds very much like the independent family owned, Claude Bernard. Last but not least, a leather product has stood the test of time of staying relevant to multiple generations, just like a timepiece from Claude Bernard where a gift of a watch is a memento for a special occasion to be remembered.
In August and September 2017, for every purchase of a Claude Bernard timepiece at Parkson Department Store, customers will receive a locally crafted leather product from Artchala – hile stocks lasts!