BMW Malaysia and FlyProject Collaborate To Promote Sustainable Mobility

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FlyProject, the pioneer of premium electro-mobility in the country, held a next-generation e-Mobility fitness experience to introduce the new BMW i8 Coupé.

BMW Malaysia and FlyProject recently organised the country’s largest outdoor FlyCycle class at The Square, Publika, as part of the premium automaker’s commitment to create awareness on visionary mobility and electro-mobility.

“Being the pioneers of electro mobility in the country and having the largest fleet of premium vehicles capable of electric driving pleasure, it is our responsibility to drive awareness on the possibilities of the technology and the mobility of the future. Part of the ‘Born Electric’ campaign, this one-of-a-kind collaboration has allowed us to take another step forward in empowering visionary and sustainable electro-mobility for Malaysians. It was also the perfect setting to introduce the New BMW i8 Coupé to the public,” says Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia.

The one-of-a-kind event, which included FlyCycle and FlyFight classes, drew a turnout of close to 100 participants, with all slots snatched up by members of the public within 12 hours of registration.

The FlyCycle class was led by FlyProject star trainers Syed Harris Umar, Isabelle Wong and Swarna Naidu. Joining the adrenaline-pumped workout were renowned lifestyle personalities Nurulain Edruce, Chloe Chen, Yvonne Lee, Karen Kho, Megan Tan, Michelle Lee, Grace Choong, Talitha Tan, Nelissa Nezam and Loreal Mok.

The FlyCycle class kicked off with participants pedalling in unison on their spinning bikes, while the projection screen lit up and raised to unveil the new BMW i8 Coupé to the public for the very first time.

The New BMW i8 Coupé

The new BMW i8 Coupé features a brand new LifeDrive vehicle architecture which will represent all BMW i models to come.

The BMW Group’s effort to realise visionary mobility is propelled by technological prowess, which was proven once again by BMW i8’s fourth consecutive win of the International Engine of the Year Award since 2015. A string of prestigious accolades, including the iF Design Award and the Red Dot Award, attest to the quality of the brand-new LifeDrive architecture for BMW i models.

The acclaimed drivetrain of the new BMW i8 Coupé consists of an electric motor on the front axle and an internal combustion engine on the rear. The high-voltage battery has a cell capacity of 33 Ah. The electric motor output is 105 kW, and the electric range now extends to 55 kilometres. The turbocharged three-cylinder combustion engine featuring direct injection and ValveTronic variable valve timing extracts a maximum output of 170 kW/231 hp, with a displacement of just 1.5 litres, plus peak torque of 320 Nm.

The combined system output produced by the electric motor and engine acting in unison has also increased to 275 kW/374 hp in the new BMW i8 Coupé. It accelerates from 0 to 100 km/h in 4.4 seconds, with a fuel consumption of 1.8 l/100 km, which equates to 42 g/km for petrol CO2 emissions, and 14.0 kWh/100 km for electric power consumption.

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