AXA Partners With Liverpool


AXA is proud to reignite its sponsorship strategy and join forces with one of the most famous names in sports —Liverpool Football Club (Liverpool FC) to become the club’s Official Global Insurance Partner.

In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, this multi-year partnership with the English Premier League legends will further establish AXA’s strong presence in the daily lives of consumers.

Building on shared values, AXA and Liverpool FC will create innovative experiences for clients, partners and fans, as well as making meaningful contributions to the local communities.

“We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our Official Insurance Partner. We would like to extend our congratulations to AXA on being the number one insurance brand in the world for the 10th year running,” says Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC.

“With this award, AXA has continuously proven its dedication to service excellence and strives to be a true partner for life for its customers. As a world-leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world.”

Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA will also create a number of exclusive events as well as unique content that will help support the shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of empowering people to live a better life.

Following the recent announcement in Interbrand’s Best Global Brands ranking, AXA is recognised as the #1 Global Insurance Brand for the 10th consecutive year. This recognition is a testament to the company’s strong ongoing reputation and value as the global leader in insurance, driven by a strong commitment to be a trusted partner that empowers lives.

“I am delighted to announce this long-term partnership with Liverpool FC, which comes at a particularly exciting moment for AXA as the Best Global Brand ranking, announced by Interbrand today, recognised AXA as the #1 insurance brand for the 10th year in a row,” says Thomas Buberl, Chief Executive Officer of AXA.

“Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’.”



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